From the economic boost to local businesses to increased publicity and a more vibrant community, large events bring major benefits to host cities. But along with the benefits, events like professional sports, festivals, concerts, and other popular attractions also produce unwanted side effects, namely, increased traffic.
Striking a balance allows cities to benefit from the positives while minimizing the negatives, but often it can be difficult for organizers to know where to start. This whitepaper is a deep dive into the traffic-related impacts of hosting large events. Download it today to learn more about: